This is an experiential project that would be based in Durdle Door, to raise awareness for sustainability in regards to helping save marine life.
Issue: Climate change is having huge impacts on marine life, but many people are quite distanced from the issue, not realising the impact their actions can have
Solution: A light display shown on the Durdle Door cliff on the Jurassic coast, shown alongside film viewings for entertainment. The light display will show the animals we used to have in this location and have lost, to create an emotional connection then show how this is happening again and how it needs to stop. This will be done in the aim of encouraging people to be more sustainable for less C02 emissions.
Lifebuoy inspired posters to serve as touchpoint around the local area to raise awareness of the event, with a QR code to the webpage
Ticket design for the event, with a QR code the webpage
Set up of the event itself:
Branded touch points at the event for more campaign promotion, such as: a webpage with various features, branded campaign beach chairs, and a vegan food truck for sustainable food options
Videos of what the light displays might look like
Audience personas and mapping I did beforehand to inform the branding and touch points
