A response to the D&AD Nando's brief, to make Nando's the place to go for gen z, focusing on in-restaurant experience. The solution was to redesign the spice scale with different chicks for each one. People could choose who they want to be, identify as their chick, immerse in the vibe of their spice, and opportunities for self expression of this. Also communicating inclusivity through Nando's having a place for you whoever you are!
